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Building Enduring Companies with Purpose

Building Enduring Companies with PurposeBuilding Enduring Companies with PurposeBuilding Enduring Companies with Purpose

Greencrest is a private equity firm that partners with business owners to preserve their legacy and help their people thrive. We combine institutional experience with faith-guided discipline to build lasting value for investors and communities. 

Measured Steps. Intentional Growth

Institutional Discipline, Entrepreneurial Grit

Institutional Discipline, Entrepreneurial Grit

 We believe success is rarely accidental. Every investment begins with deep diligence, careful scenario planning, and a conviction that preparation is an act of stewardship. By aligning our strategy with purpose and prayer, we make decisions that endure through market cycles and leadership transitions. 

Institutional Discipline, Entrepreneurial Grit

Institutional Discipline, Entrepreneurial Grit

Institutional Discipline, Entrepreneurial Grit

 Our team brings decades of combined experience across private equity, construction, real estate, and healthcare. We have lived the realities of building and scaling businesses, giving us the ability to navigate complexity, anticipate challenges, and guide founders through transformational growth with clarity and respect. 

Trust Earned Through Action

Institutional Discipline, Entrepreneurial Grit

Trust Earned Through Action

 Integrity defines every interaction with founders, investors, and employees alike. We value honesty over convenience and stewardship over gain. Our promise is simple: do the right thing, even when it costs more. Because true legacy is measured not only by what we build, but how we build it. 

A Partner Who Honors Legacy and Builds for Tomorrow

Our mission is to honor the legacy of founders who built exceptional companies and to prepare those businesses for the next generation of growth.  We believe that thoughtful stewardship creates lasting success.

Our Purpose

 We believe every business has a purpose beyond profit. Our role is to protect what’s been built while unlocking what’s next for employees, customers, and communities. 

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Disciplined, Data-Driven, and Purpose-Led Investing

What We Look For

Company Type // Family-owned or founder-led
Financial Profile // $100M+ revenue and/or $20M+ EBITDA
Geography // Southwest & Southeast United States
Attributes // Recurring revenue, low customer concentration, strong local brand recognition 

Investment Themes

Durable Value // Businesses with strong fundamentals

Undervalued Market Leaders // Defensible niches overlooked by larger funds

Reputation Capital // Goodwill, trust, and community standing

Community-Rooted Brands // Local heritage and multi-generation reputation

Get in Touch

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23 Corporate Plaza Drive, Newport Beach, CA, USA


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 This website does not constitute an offer to sell, a solicitation of an offer to buy, or a recommendation of any security or any other product or service.


Call us:  ‪(949) 204-0499‬ 



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